FAQ ABOUT NUTRO™ BRANDS | HOW WE MAKE NATURAL PET FOODS

Do you have questions about The Nutro Company or NUTRO™ Pet Food? Find your answers here. If you don’t find what you’re looking for, contact us.

 

We have been making quality pet food since 1926!

Our NUTROcat range & dog ranges wholesome essentials and Limited Ingredient diet is Made in Australia by Mars Petcare Australia, 16 Adrienne Street, Raglan, NSW, 2795. Our NUTRO dog range, Wild Frontier and Grain free are made in Tennessee & Victoriaville, California US.

There is no greater privilege than being loved by a pet. There is also no greater responsibility. All the “life” in your pet’s life is dependent upon the choices you make, and because a pet’s food energises them from the inside out, no choice is more overwhelming than how to feed them.

"What is the best way to feed dogs and cats?” That is the question at the heart of our brand. It’s the journey we’ve been on for nearly a century, and each day, the NUTRO™ brand strives to find a better answer.

Ninety years ago, we pioneered natural pet food. Today and for the future, we are setting a new standard: NUTRO. FEED CLEAN™.

So, what exactly does “clean” mean for the NUTRO™ brand?

SIMPLE: We will never add artificial preservatives, flavors, or colours.

PURPOSEFUL: We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

TRUSTWORTHY: We will protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities and rigorously testing for quality and safety.

To us, it means that a pet’s food is simple, purposeful and trustworthy.

SIMPLE: We will exclusively source ingredients as close to their native form as possible. We will never add artificial preservatives, flavours, or colours. We will not use ingredients like wheat, or soy protein.

PURPOSEFUL: We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

TRUSTWORTHY: We will protect the integrity of the food at every stage of the process, sourcing from trusted suppliers, preparing only in trusted facilities and rigorously testing for quality and safety.

We’ve been on a journey to clean pet food as a pioneer of natural pet food. Although we’ve recently articulated the NUTRO FEED CLEAN™ philosophy, we’ve always believed that our food should be naturally nutritious. Over the years, we made the decision to never add artificial preservatives or flavors and opted to give pet parents a choice when it comes to grains.

Our dry dog food line is the first step in our NUTRO. FEED CLEAN™ journey. NUTRO™ dry cat food already meets our NUTRO. FEED CLEAN™ philosophy, and we will introduce new NUTRO. FEED CLEAN™ packaging for our entire line of NUTRO™ dry cat food by the end of 2018. In the years to come, we will strive to ensure that the full NUTRO™ portfolio – including all our wet dog and cat food - meet the NUTRO. FEED CLEAN™ philosophy. Our team has already begun evaluating the full NUTRO™ portfolio to ensure the ingredients necessary for our recipes are able to be sourced in the quantity needed and hold true to our definition of clean, which means that the food is simple, purposeful and trustworthy.

To us, clean is simple, purposeful, and trustworthy. We will never add artificial preservatives, flavors, or colours. We will also source our ingredients from our trusted network of suppliers.

Today, every recipe in our line of dry dog food meets our NUTRO. FEED CLEAN™ standard. But, we have more work to do on our all our cans, trays and treats. We won’t rest until choosing any NUTRO™  product means choosing clean for your pet.
NUTRO™. FEED CLEAN™

NUTRO™ Wild Frontier and Grain Free are prepared in the U.S. facilities owned and operated by Mars Petcare, using the finest ingredients from around the world. Our two dry pet food manufacturing facilities are located in Lebanon, Tennessee and Victorville, California.

Our NUTROcat range & dog ranges Wholesome Essentials and Limited Ingredient diet is Made in Australia by Mars Petcare Australia

Yes. We rigorously test to ensure the safety and quality of our pet food. We have quality experts who work onsite to ensure we meet all safety standards and certifications. Additionally, all of our facilities are inspected by the Food and Drug Administration (FDA), and we adhere to Good Manufacturing Practices, Good Hygiene Practices and Hazard Analysis and Critical Control Points - all regulated by the FDA.

The NUTRO™ brand is reintroducing its line of dry dog food products with a new food philosophy: NUTRO. FEED CLEAN™. NUTRO™ dry dog food recipes are made of real, recognisable ingredients as close to their native form as possible. As part of the NUTRO™. FEED CLEAN™ dry dog food launch we are updating WHOLESOME ESSENTIALS™, introducing Grain Free, WILD FRONTIER™ and Limited Ingredient Diet and bringing a new look to our product packaging.

We are bringing a fresh, new look to our product packaging. The new NUTRO™ dry dog foods packaging will feature a visual representation of our NUTRO™. FEED CLEAN™ philosophy on the back panel, reinforcing our commitment to giving pets our best. If you see the NUTRO™. FEED CLEAN™ logo, you can trust it meets the tenants of our NUTRO™. FEED CLEAN™ philosophy.

Our varying product offerings address the different desires of consumers and their philosophy of eating and then pairs that with what dogs need in their diet.

Under our NUTRO FEED CLEAN™ philosophy, the NUTRO™ brand is introducing new recipes which are Limited Ingredient Diet, Grain Free and WILD FRONTIER™. While the WHOLESOME ESSENTIALS™ recipes have remained similar we have added the taste of sweet potato and a blend of veggies and fruit.

Our new Limited Ingredient Diet product line caters to your dog’s sensitivities and is crafted to deliver the nutrition pets need, avoiding ingredients that commonly cause food sensitivities like chicken, beef, dairy protein or grains. These recipes are also crafted with 10 key ingredients or less, plus natural flavors, vitamins, minerals and other nutrients.

NUTRO™ pet foods are available through Pet Circle, Petstock, Petbarn, pet specialty stores and online retailers.